This fall, Gold Cross Ambulance marks 25 years as a private, nonprofit, regional ambulance service owned and operated by two local health systems—Affinity Health System, part of Ascension, and ThedaCare.



The company that today serves more than 260,000 people in a 1,200 square mile region of northeastern Wisconsin traces its roots back almost 50 years to 1967, when Jim Welch purchased Lindy’s Ambulance. In 1969, Lindy’s Ambulance was renamed Gold Cross Ambulance Service. In 1974, the company advanced to paramedic level, or advanced lifesaving care.
The former Appleton Medical Center (now ThedaCare Regional Medical Center-Appleton) and Theda Clark Medical Center (now ThedaCare Regional Medical Center-Neenah) bought the service from Welch in 1990. About that same time, St. Elizabeth Hospital and Mercy Medical Center, which are owned and operated by Affinity, purchased Metro Ambulance. Twenty-five years ago, in 1991, Gold Cross and Metro Ambulance merged, creating the current Gold Cross Ambulance Service.

(Please see the Dec. 8 issue of the Tri-County News for more on this story.)

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